The Essential Strategy Course for Marketing Professionals in the Pet Industry

A seven-week small group master class to teach you how to build and execute an effective marketing strategy that will take your brand to the next level


There is a moment in every marketing professional’s career when they look up and realize they have been plugging away at the itty-bitty details every day, all day…and forgot to look up. 

But this year, I want you to look up! 

No more…

Marketing without planning. No matter the reason, when you market your products and services without a plan, you are literally wasting your time and money.

No more…

Marketing on autopilot. Just because it worked last year, doesn’t mean it will work this year.

No more…

Marketing from the inside out. You have to know who you’re talking to or you won’t be talking to anyone.

No more…

Mistaking tactics for strategies. Strategies are like Red Bull, they give you wings. Don’t tie your efforts down by focusing only on tactics.

No more…

Shiny Object Syndrome. How do you know what a good opportunity looks like if you don’t know how you’re getting where you’re going?

It’s time for you to understand how much of an impact you can have on the success of your company. It’s time to get strategic about your business, your products…and your career!

Whether you are the proud owner of a start up who is new to this industry or an industry veteran working to take their marketing department or company to the next level, my goal is to make sure you and your team are armed with the skills and knowledge to develop powerful marketing strategies that take you where you want to go!

Are you ready to harness the power of marketing? To understand the industry you compete in, know your consumers and what they want, identify what makes your company unique and how to harness it, and know what to measure as you execute on a well-built marketing strategy that maps to business objectives? Then this course is for you. 


What Makes the OLC Small Group Master Class Different?


I’ve packed as much in here as humanly possible. Seven lessons, five labs, and all the swipe sheets, templates, and resources you could need. My goal is to make sure you walk away armed to make a significant difference to your company, your department and your career the minute you complete the course.


With over 13 years of experience marketing to pet parents on behalf of incredible brands the likes of Petmate, Zuke’s, West Paw Design, Isle of Dogs, Planet Dog, molly mutt and more, I have earned my stripes. The result for you is a curriculum specifically for marketers in the pet industry. One-size-fits-all courses can’t hold a candle to the focus and clarity you will gain from taking a course that is specifically design for our industry.


I’m not here to help you find your passion, improve your time management skills or change your mindset. If you take this Master Class, I assume you are a focused and driven marketing professional or entrepreneur looking to gain a competitive advantage through the development of a powerful marketing strategy. So if you come, come understanding who you are and the career you want…and come ready to learn!

What Does the Course Cover?

Lesson One: Marketing in the Pet Industry

  • Marketing in today’s terms
  • The purpose of a marketing strategy
  • Pet industry trends
  • Consumer trends that affect you

Lesson Two: Market Position

  • The power of a position and how to find one
  • Pricing and distribution
  • Brand identity and personality

Lesson Three: Target Consumers

  • The truth about our target market
  • Creating personas
  • Understanding tensions and barriers to purchase

Lesson Four: Communications Platform

  • Media definitions: what you can control
  • Mapping the consumer journey
  • Message mapping

Lesson Five: Communication Strategy Development

  • What success looks like
  • How to create an OGSM
  • Strategies vs Tactics (customer acquisition, conversion and loyalty)
  • Understanding KPIs 
  • Balancing exploration and exploitation

Lesson Six: Planning

  • Creating tactics and timelines
  • Allocating resources and responsibilities

Lesson Seven: Strategy Management

  • Accountability and Measurement
  • Executive buy-in
  • The key to success

Sound good? Let’s go!


And if you register now, you’ll also receive:

Bonus One: Your Very Own Weekly, One-on-One Calls with Sarah Julian ($1000 value)

You’ll never wonder if you are doing the right thing in this course. With weekly calls, we’ll walk through any questions or road blocks you have in the development of your strategy. You will have my full attention for 30 minutes every week. Bring your questions and I’ll bring my A-game.

Bonus Two: Lesson Eight - What Your Trade Partners Want ($300 value)

Gain insight into the impact your distribution strategy has on how you support your retail partners and learn the keys to becoming an exemplary vendor.

Bonus Three: Lifetime Access to the OLC Small Group Master Class

Once you’ve enrolled, you’ll will have unlimited access to the Master Class lessons and labs, as well as any updated versions we create in the future.

I can’t over-emphasize the value of this course. My minimum fee for developing a marketing strategy for any business is between $5000 and $7000…but with this course I’m teaching you step by step how I do it so you can create one for your company - over and over and over again.

Who is Sarah Julian?

Hi! I’m the owner of OffLeash Communications, a branding and marketing agency dedicated to the pet industry. With over 13 years of experience marketing to pet parents, I’m thrilled to finally have the opportunity to teach people how to do what I do. 

I’ve had the opportunity to work with some incredible brands in this industry, but the fact that I have now created a program where companies and individuals who wouldn’t otherwise be able to work with me can learn to be truly strategic in the development and execution of their marketing plans is so exciting! 

I’ve poured so much of what I know into this one-of-a-kind Master Class just for you. I want you to succeed beyond your wildest dreams. I want to walk down the aisle at Global Pet Expo next year and see the impressive impact you’ve made on your company. I want to work with you!

Let’s get strategic!


What is included?

  • Seven video lessons
  • Five video labs
  • Weekly homework, templates, swipe files and more
  • Bonus: Lesson Eight - What Your Trade Partners Want
  • Bonus: Lifetime access to the Master Class and any new versions we release
  • Bonus: Seven 30 min. one-on-one calls with Sarah

See you there! Register now before all of the spots fill up!